Privacy Policy

Who we are

NOVA Pool Builders (novapoolbuilders.com) is a marketing and referral website connecting Fairfax, Prince William, and Fauquier County homeowners with fiberglass pool and patio design-build services. We are not the contractor. All construction is performed by Outdoor Solutions, a licensed Class A contractor based in Bealeton, Virginia. This policy explains what we collect and how it's handled.

Information we collect

When you fill out a quote request or contact form, we collect the information you type in, typically your name, phone number, email address, property address or city, and any project details you share, such as county or timeline.

We also collect basic technical information automatically, including IP address, browser type, device type, and pages visited. If you arrive from an ad or a specific link, we may capture UTM parameters (campaign, source, and medium tags) so we know which marketing effort led to your visit.

How we use your information

We use the information you submit to respond to your quote request and connect you with the right team for your project. Form submissions are stored in our customer relationship management (CRM) system and shared with Outdoor Solutions so they can follow up, schedule a design consultation, and prepare an estimate.

We may also send you follow-up messages about your project, such as reminders about financing options or answers to questions you asked.

Phone calls and call recording

If you call the phone number listed on this site, your call may be routed through a call-tracking number and recorded for quality assurance, training, and verification purposes. Virginia is a one-party consent state, so a call may be recorded as long as one participant is aware of and consents to the recording. By calling us, you acknowledge your call may be recorded.

Cookies and analytics

This site uses cookies and similar technologies to remember basic preferences and understand how visitors use the site. We use Google Analytics to measure traffic, page views, and which pages and campaigns perform well, including pages visited, time on site, general location, and referring site or search terms. This data is aggregated and not used to identify you personally.

You can control cookies through your browser settings, including blocking or deleting them, though this may affect how parts of the site function.

Who we share your information with

We share the information you submit with Outdoor Solutions, the licensed contractor who performs all pool and patio design and construction work, so they can respond to your request. We may also share limited information with service providers who help us run this site, such as our CRM platform, phone/call-tracking provider, and hosting or analytics providers. These providers may only use your information to perform services on our behalf.

We do not sell your personal information, and we do not share it with unrelated third parties for their own marketing purposes.

Data retention

We retain quote request and contact information as long as reasonably necessary to respond to your inquiry, follow up on your project, and maintain accurate business records. You can request deletion at any time using the contact method below.

Your privacy rights (Virginia residents)

Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have the right to:

• Confirm whether we process your personal data, and access that data
• Correct inaccuracies in your personal data
• Delete personal data we hold about you
• Obtain a copy of your data in a portable format
• Opt out of targeted advertising or the sale of personal data

We do not sell personal data as defined under the CDPA. To exercise these rights, contact us below. We will respond within the timeframe required by Virginia law and may need to verify your identity first.

Children's privacy

This site is intended for adults researching pool and patio projects. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this policy to reflect changes in our practices or applicable law. The effective date at the top reflects the most recent update. Continued use of the site after a change means you accept the revised policy.

Contact us

If you have questions about this privacy policy or want to exercise your data rights, contact us at [email protected]. You can also reach out through our contact page. For questions about your specific project once it's underway with Outdoor Solutions, their team will be your direct point of contact.

Related reading: what a fiberglass pool costs in Northern Virginia and service areas in Fairfax County.